If you are an Event Management company looking for expanding your business by including Metaverse Event hosting in your portfolio or you are a freelancer, planning to host a Metaverse conference for your client, or you as an individual want to host a Metaverse game party for yourself but do not know how to do so. The good news is that you have landed at the correct place. In this space, we shall be giving a detailed insight into how to go about hosting a metaverse event.
Following is the high-level outline of how to proceed: –
1) Understanding the Vision for the Metaverse Event
This is the most important step while hosting a metaverse event. If the client’s vision/end motive from the metaverse event and the target audience is understood well, 60% of the work is done.
For example, if the event is about a launch of a product for women, a glorified feminine theme, focused on the product’s features as well as the target audience shall work well, whereas, if the target audience for the product is young generation, then a game themed metaverse event shall resonate the vision of the client.
Further, while understanding the client’s motive behind the event, it is also important to analyze the size of the audience who shall be attending the event. This shall help in planning the event effectively.
2) Planning the Metaverse Event
Once the purpose of the metaverse event is identified, the next step is to plan the event. This includes finalizing the theme of the event, planning various activities to keep the audience engaged, estimating the number of team members required to manage the event, budget estimation for the event, planning the guidelines of the event, calculating the number of simultaneous sessions to be conducted during the event, number of booths to be made available for the attendees, the start and end date of the availability of the metaverse platform, 2D/3D modeling requirement for the event, etc.
One example of planning is to design a space for the attendees to join a table and talk to each other.
Once the click on Join is selected, the camera and mic permission shall be asked, accepting which, the attendees present at the table shall be able to talk to each other. This feature helps in engaging the attendees and also allows them to network before the start of the actual event
Once the goal of the event is clear and planning is done, the next step should be to get a rough price estimate for the event.
3) Selecting the Right Metaverse Platform for Hosting the Metaverse Event
There are multiple metaverse hosting platforms available to host your event however choosing the one based on the intent of the metaverse event and planning can be quite tricky sometimes. Let us analyse various Metaverse platforms and the features they offer: –
Metaverse Features – Attendee Engagement Feature
| Metaverse Feature – Attendee Engagement Feature | Mootup | Dreamcast | Adaptika | Airmeet | Almond Virtex | Break Room | Viverse | OutrealXR | EventX | Next Meet |
|---|---|---|---|---|---|---|---|---|---|---|
| Networking Table and Breakout Rooms | Y | Y | Y | Y | Y | Y | Y | Y | Y | Y |
| Information Center for the Attendees to know the agenda of the event | Y | Y | Y | Y | Y | N | Y | Y | Y | Y |
| Ability to Launch Polls, Questions | Y | Y | N | Y | Y | N | Y | Y | Y | N |
| AI-based matching tool to bring like-minded attendees together for networking (by showing suggestions of fellow attendees with their credentials) | N | Y | N | Y | N | N | N | N | N | N |
| Attendee Notification | Y | Y | N | Y | Y | Y | Y | Y | Y | N |
| B2B and One to One meeting scheduler | Y | Y | Y | N | Y | N | Y | Y | Y | N |
| Ability to Co-Host and Delegate Host During the Event | N | N | N | Y | N | N | Y | N | N | N |
| Gamification to engage the audience | Y | Y | Y | Y | Y | Y | Y | N | Y | N |
| Emoticons | N | Y | N | Y | Y | N | Y | N | N | N |
| 3D-Avatars of the Attendees | N | N | N | N | N | Y | Y | Y | N | Y |
| Total Number of Features | 9 | 8 | 4 | 8 | 7 | 4 | 9 | 6 | 6 | 3 |
Metaverse Features – Ready-to-Use Features and Customization
| Metaverse Feature – Ready-to-Use Features and Customization | Mootup | Dreamcast | Adaptika | Airmeet | Almond Virtex | Break Room | Viverse | OutrealXR | EventX | Next Meet |
|---|---|---|---|---|---|---|---|---|---|---|
| Ready Made Templates for Hosting Metaverse Event | Y | Y | Y | Y | Y | Y | Y | Y | Y | Y |
| Dynamic Banner Capability | Y | Y | Y | Y | Y | Y | Y | Y | Y | N |
| Custom Metaverse Event Environment Designing | Y | Y | Y | Y | Y | Y | Y | N | Y | Y |
| Integration Ability with Microsoft Teams, Zoom, WhatsApp, and Payment Gateway to sell tickets | Y | Y | N | Y | Y | N | N | N | Y | Y |
| Event Fee Discount Coupon Generation | Y | N | N | Y | N | N | N | N | N | N |
| Integration with CRM/API Integration and ability to mark the attendee as registered/invited if joined through Integration | Y | N | N | Y | N | N | N | N | Y | N |
| Ability to Host Virtual and Hybrid Events (Virtual and offline) | Y | Y | N | Y | Y | N | Y | Y | N | Y |
| Ability to design booths and banners | Y | Y | Y | Y | N | N | Y | Y | Y | Y |
| Sponsorship Banners | Y | Y | Y | Y | Y | N | Y | Y | Y | Y |
| Simultaneous Videos and Sessions during the event | Y | Y | Y | Y | N | N | N | N | N | N |
| Ability to Highlight and Add Booth to the attendee’s Agenda to Increase the Booth Visibility | Y | N | N | Y | N | N | N | N | N | N |
| Custom Content Upload | Y | N | N | N | N | Y | N | Y | N | N |
| Use Own Domain Name for Hosting Metaverse Event | Y | N | N | N | N | N | N | Y | N | N |
| Total Number of Features | 13 | 8 | 6 | 11 | 6 | 4 | 6 | 7 | 7 | 6 |
Metaverse Event – Attendee Management Features
| Metaverse Feature – Attendee Management Feature | Mootup | Dreamcast | Adaptika | Airmeet | Almond Virtex | Break Room | Viverse | OutrealXR | EventX | Next Meet |
|---|---|---|---|---|---|---|---|---|---|---|
| Upload and Invite a List of Participants | Y | Y | N | Y | N | Y | N | N | N | N |
| Early Event Access | Y | Y | N | Y | N | N | N | N | N | N |
| Quick Link Access to Metaverse Event, without downloading the software | Y | N | Y | N | N | Y | Y | Y | Y | N |
| One Click Attendee Registration, with single sign on | Y | N | N | Y | N | N | N | Y | Y | N |
| Attendee Guidelines | Y | Y | N | Y | Y | Y | Y | Y | Y | Y |
| Admin Access Control | Y | Y | Y | Y | N | Y | N | Y | Y | Y |
| Ability to Access On-Demand Metaverse Events as Event Replay | Y | N | N | Y | Y | N | N | N | N | N |
| Enhanced Lead and Survey Collection | Y | N | N | Y | Y | N | N | Y | Y | N |
| Event Insights and Analytics | Y | N | Y | Y | Y | Y | N | Y | Y | N |
| Compatibility with all devices, including mobile, tablet, Chromebooks, laptops, and desktops without the need for an app | Y | Y | Y | Y | Y | Y | Y | Y | Y | Y |
| Support VR/AR Headset | Y | N | N | N | N | Y | Y | Y | Y | N |
| Total Number of Features | 11 | 5 | 4 | 9 | 5 | 7 | 4 | 8 | 8 | 3 |
Apart from the above-mentioned platforms, there are few decentralized metaverse platforms (What is metaverse?) like Sandbox, Axie Infinity, Decentraland which run on the Ethereum Blockchain and can be also used to host metaverse event.
4) Inviting the attendees to the event
Once you have shortlisted the perfect metaverse platform to host your event, the next step is to invite the attendees for the event. While some of the platforms support, uploading the list of attendees, directly onto their portal whereas others have the capability to grab the attendees from the invitation-form, shared across with the attendees.
If the metaverse platform chosen does not support the invitation, you can simply create an invitation letter with the help of Canva and mention the steps required to join the event. These custom-made invitation cards can be shared across via email, WhatsApp etc.
5) Marketing the Metaverse event
Hosting a Metaverse event on a high performance metaverse platform is one part of the story however marketing the Metaverse event is an entirely different ball game. It is quite important to market your metaverse event quite well to have a good participation rate.
Following are some of the ways to market your Metaverse Event successfully: –
a) Influencers
The quickest and most effective way to get maximum participation for the Metaverse Event is by partnering up with Influencers. There is already a highly engaged audience base present with the influencers and therefore it makes sense to approach them to convert their subscriber base into your Metaverse Event audience.
b) Social Media Marketing
The second most effective means to market your metaverse event for maximum participation is social media. Running advertisements, doing partnerships with established social media experts, releasing teasers of your metaverse event on social media, etc. can help in gathering huge audience for the metaverse event.
c) NFT Rewards
NFT rewards are a new way of marketing. These are unique digital collectables launched on blockchain which can be traded in an open marketplace. The concept of NFT rewards is similar to reward points or cashback points that can be redeemed or used to purchase a good or service.
Distributing NFT rewards on event registration is a good way to attract audience to your Metaverse Event.
6) Managing the Metaverse Event with the Right Team
A huge metaverse event can’t be run efficiently by a single host. Therefore, it is quite important to have a team of professionals in your event management company to help manage the host run his/her event successfully. Following are some of the professionals, you shall require to run the metaverse events successfully: –
- Event Managers
- Metaverse Developers
- Project Manager
- Business Development Manager
- Gamification Designer
- Animation Artist
- Metaverse Story Writer
- Marketing Managers
- Metaverse Event Testers
- Lawyers
- Metaverse Tour Guides
- Metaverse Architects
For a detailed job description about these roles, please refer to Metaverse Jobs.
Takeaway
Even though after the Corona epidemic, the offline events have resumed, however the benefits of Metaverse Events are far more than offline events. According to a study done by Sitescore1New Study reveals metaverse appeals to consumers and marketers – sitecore. Metaverse. (n.d.). https://www.sitecore.com/blog/metaverse/2022-research, engagement of the audience is quite more in a Metaverse Event than in offline event. Further, the average price of hosting a metaverse event ranges between $10,000 to $40,000 for a medium sized audience. Therefore, the affordability Metaverse inherits in hosting an event, the ticket size of orders shall be quite huge in the near future. Therefore, it makes sense, as an Event Management Organization, to add ‘Metaverse Event Hosting’ in your portfolio and be a brand at an early stage.
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